Believe it or not but toy major Mattel has just gone politically correct by bringing out a gender neutral doll. Mattel who created the iconic Barbie now calls the new doll neither a he nor a she but will be what the owner wants it to be. In doing so, they are hoping to break the social taboo existing for years that only girls play with dolls. It’s time for the boys to have some fun.

Now kid can choose what they want their doll to be, one day Ken, another day Barbie

gender neutral doll

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A report in TIME depicted the case of young male toy tester, a common feature ion Mattel’s headquarters where young researchers test new toys. Like for example Shia who sometimes plays with his sister’s dolls at home but still considers them girl can now have his own gender neutral doll.

gender neutral doll

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The new gender neutral doll can be a boy, a girl or even both. Its prepubescent body is marked with childish features and looks along with beach blond bangs. You can fit on hair that is styled as a male or a female.

What the company says

gender neutral doll

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According to Kim Culmone, Senior Vice President of Mattel fashion Doll Design “Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels.” The new doll is available in different skin tones.

gender neutral doll

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The doll can be styles with a long haired wig and you can dress it in trousers, skirts, dress or even shorts. It comes with three different shoe styles, sunglasses and various accessories as reported by TIME

Designed for a changing generation

gender neutral doll

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The dolls sell for $29.99 and are promoted by the slogan “A doll line designed to keep labels out and invite everyone in.” It can clearly be seen by the move that Mattel is pinning its hopes on where the country is headed even though a considerable amount of buyers are going to be alienated.

gender neutral doll

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One PEW survey showed that around 76% of the American public support parents who are now introducing male oriented toys and activities to their girl children. 64% support the steering iof boys towards girl toys and girly activities.

Toy manufacturers are changing strategies

gender neutral doll

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It has been for some time that millennial parents have resisted gender stereotypes and this has attracted major toy manufacturers who may want to cash in on creating products for the new trend. Buying habits of people have already influenced Disney to ban boys and girls labels from its children costumes and has replaced them with non gender sections such as dolls and cars.

gender neutral doll

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So there you have it. We are now moving to a new era or rather evolutionary phase where such thinking may soon influence our physiology to adapt and become gender neutral, who knows in future that might happen because after all evolution over billions of years has adapted to external needs of survival and lifestyle and there’s no reason why that might not happen again. As of now, the world has its first gender neutral doll. What next.